Reasons to Use Google Analytics in Your SEO Campaign

Google Analytics is a powerful tool that can help you improve your SEO campaign. It allows you to track website traffic, user engagement, and conversions. This information can be used to make strategic decisions about your SEO campaign and improve your website’s performance. This blog post will discuss the benefits of using Google Analytics in your SEO campaign. If you need the best results, you can read more at Contentrally and optimize your website for better ranking on search engines.

Allows Visitor Segmentation

One of the great things about Google Analytics is that it allows you to segment your visitors. It means you can view data for specific groups of people, such as those who came from one particular referring website or visited a specific page on your website. This information can help tailor your SEO campaign to better meet the needs of your target audience.

Tracks Conversions

Another benefit of using Google Analytics is that it allows you to track conversions. This means you can see how many people who visit your website take the desired action, such as making a purchase or signing up for a newsletter. This information can be used to measure the success of your SEO campaign and make necessary changes to improve your conversion rate. Conversions are an essential metric to track because they indicate whether or not your SEO campaign is effective.

Helps See Keywords Driving Traffic

Google Analytics also lets you see what keywords drive traffic to your website. This information can …