Influencers, brand ambassadors, Instagram celebrities and buzzers share similar traits. The point is they work to promote products or a brand through their social media accounts. Many people say that influencers are the new profession they dream of. How come? You don’t need to wait, but you can get money. Everyone also wants to.
Plus it’s often given free products from brands, plus trips. Besides that, you can also be famous like celebrities. So why is Instagram? Because all brands that are quite active in the digital marketing world, definitely have an Instagram account. They also often use the platform for promotion.
In terms of choosing influencers, the brand doesn’t come from picking. Some things that become their consideration are, how much are the influencer’s Instagram followers. And another thing, of course, is whether the influencer follower can be the target of the market brand.
Designing Your Profile
If you aspire to become a popular and influential Instagram influencer, set your profile thoroughly, what kind of influencer are you, and what photos or videos would you often share on your Instagram account?
Whether it’s photos of modified cars and motorbikes, playing musical instruments with great techniques, or photos of your actions in the marathon championship. Or maybe you prefer to move your videos that are lifting heavy loads in the gym or showing good food photos?
This stage is the stage of forming your identity as an influencer. Therefore, determine your profile well because this also relates to your followers’ criteria.
For example, if you are active in trying out new make-up and sharing the reviews briefly on Instagram photos. Then your account will be more attractive to womenfolk who are also fond of cosmetics, not macho men who are fond of gymnastics. If you want to be an inspiring fitness figure, then you should check how Jennifer Lopez still managed to flaunt her body even in her fifties on https://www.jetss.com/news/2018/09/10-times-jennifer-lopez-has-proudly-flaunted-her-toned-body-on-social-media/.
Targeting the Trending Hashtags
For your photos to be viral, you have to include a hashtag when uploading it to Instagram. Look for the most popular hashtags that fit your pictures by using the Webstagram site. On this site, you can analyze how much Instagram users use a hashtag. Make sure you use the hashtag that is often used by many people but still matches your posts.
With the right hashtag and exciting photo or video content, there are indeed lots of people who like your content. And don’t close the possibility, you will get new followers.
Participating in Real-Life Events
When your Instagram account is well managed, diligently go to events related to your Instagram content and do networking with brand representatives there. That’s where your chance to be close to the brand.
Don’t hesitate to ask about product updates to them. If you have enough Instagram followers, ask if the brand is interested in making your influencers or endorsers of their products.
Offer a reasonable price, of course, according to the number of followers, the interaction of your followers, and the quality of the content you make. And ask them always to invite you when they hold certain events.